UltraTop
showing a surface before it becomes a space
I read this catalogue through real material applications first, with specifications supporting the comparison of finishes.
- Field
- Architectural materials
- Built with
- WordPress / JavaScript
- Project year
- 2021
The challenge
UltraTop’s products are chosen for texture, colour and the way they work in a finished environment. A conventional specification list could not communicate all of that. The website needed to help customers move between material selection and examples of its use.
The approach
The WordPress corporate website brings together an image-led product catalogue, detailed material pages and a project showcase. The content structure gives photographs a practical role in evaluating a surface, while retaining the supporting product information.
The project, in detail
The images show the interface and its context. Captions distinguish project archives from current-site views.
From a sample to its application
Product pages combine close views of the material with photographs of its use in a space. This lets visitors consider both the finish itself and the scale or visual effect of an installation.
The outcome
Image-led material and project catalogues
Manufacturer and dealer contact map
Details of UltraTop
What kind of website work was this?
Real surface applications led the catalogue, with technical specifications helping visitors compare finishes.
