Digital Brand Direction
An identity that works across the website, product interface and everyday content.
Discuss a projectThe scope
A logo alone cannot make a digital product feel coherent. I start with the audience, the offer and the places where the identity needs to work: the site, interface, presentations and content. I lead that digital brief and connect it to the product and build. When the work calls for a new logo, illustration or a full identity system, I bring in a visual design specialist and make authorship and responsibilities clear. The OnePix Behance archive shows credited team design work; it is not presented here as my solo design portfolio.
When this helps
- Your product and website look like separate businesses
- A new offer needs a visual direction before design and development begin
- Your team has a logo but no useful system for everyday digital work
What I can deliver
A digital identity brief based on audience, positioning and real use cases
Art direction for typography, color, imagery and interface behavior
A defined scope for specialist logo or identity design where needed
Practical rules for applying the chosen direction across pages and product screens
How I work
Find the common thread
I review the business, audience, existing assets and the digital situations the identity must handle.
Set the brief
I define the visual questions, references, deliverables and which specialist work is required.
Direct and test
I review concepts against real website and product content, not just a standalone logo presentation.
Apply consistently
I document the chosen direction and carry it through the agreed interface or site build.
A digital identity brief and visual direction, excluding specialist logo work
This price covers the starting scope described above. I confirm a quote after reviewing your brief and existing systems. Third-party fees are separate.
Send a brief on WhatsAppFor development work I deliver, I correct defects in the agreed scope reported within 90 days of launch. New features, changes by others and third-party outages are separate work.
Technology
- Digital art direction
- Typography
- Visual systems
- Figma
- Interface design
- Design handover
Frequently asked questions
Do you personally design every logo and visual asset?
No. I lead the digital product direction and coordinate a specialist visual designer for identity work that needs that craft. The proposal names the contributors and their responsibilities.
Can you work with our existing brand?
Yes. I first check what already works, where the digital rules are missing and whether the project needs an extension or a new identity.
Will I receive usable files and rules?
The handover is agreed before work begins. It can include source files, application examples and practical guidance for the people creating future pages and screens.
Talk to me.
Tell me where your product stands. I'll give you a direct view of the options and what I can take on.