VIP Italia
A multilingual WordPress website for a company supplying professional aesthetic equipment.
I read the site through its equipment and technology sections; each language version must preserve that explanation.
- Field
- Beauty technology
- Built with
- WordPress / Gutenberg / Polylang
- Project year
- 2022
The challenge
VIP Italia needed to explain specialised body-care equipment to an international audience. The site had to connect product families with the underlying technology while preserving the company’s visual identity across languages.
The approach
I worked on the design and development of the WordPress site, with product and technology sections, Gutenberg editing and Polylang language versions. Contact forms connected to ActiveCampaign. The website needed to explain specialised equipment clearly while keeping the client’s visual identity.
The project, in detail
The images show the interface and its context. Captions distinguish project archives from current-site views.
Visual evidence in the right context
Product pages and technology graphics explain the different equipment directions. A before-and-after section provides a format for the client’s own visual material. Its inclusion is a description of the interface, not an independent medical claim about treatment effectiveness.
One system for several markets
Reusable product-page structures and multilingual administration help the team maintain the same information architecture across regions. Responsive implementation and functional testing covered the site’s forms, language content and principal page layouts.
A website for professional buyers
The audience includes clinics and beauty businesses, so the website has a different job from a supplement shop. I organised product information, technology explanations and enquiries around that business context. Current equipment screens sit alongside the original project material.
The outcome
Multilingual WordPress product presentation
Editable content and ActiveCampaign-connected forms
Details of VIP Italia
What kind of website work was this?
Equipment and technology pages carried the same explanation across the site's language versions.
