Roza Gorkunov
flowers, regional stock and fulfilment connected
I focus on the warehouse boundary: a bouquet offered online should respect the stock and delivery options of its region.
- Field
- Flower retail
- Built with
- WordPress Multisite / WooCommerce / 1C
- Project year
- 2022
The challenge
A chain of floristry centres needed to sell online while respecting regional stock and its existing 1C product records. Product variations, prices and fulfilment options had to remain connected to the actual business rather than being maintained twice.
The approach
The WordPress Multisite and WooCommerce store connected stock balances, price lists and orders to 1C after its design and development. Each regional site can use its own warehouse, allowing a shared technical foundation to support different local availability.
The project, in detail
The images show the interface and its context. Captions distinguish project archives from current-site views.
Variations grounded in the inventory system
Each product variation corresponds to an item in the client’s 1C nomenclature. The connection carries inventory details into the shopping interface, keeping customer-facing choices tied to identifiable stock records.
Delivery and finishing touches
Delivery alternatives and additional bouquet presentation services are modelled as WooCommerce products. This lets the store describe the complete purchase, including the options around the flowers, within an ordinary managed commerce workflow.
The outcome
Regional storefronts connected to 1C warehouses
Product variations, delivery and bouquet extras
Details of Roza Gorkunov
What part of commerce did this involve?
Regional stock and delivery options shaped which bouquets could be offered to each online buyer.
