Anomalia Paris
Shopify work for a French fragrance house.
I worked on the pages that help someone move from reading about a scent to choosing a bottle or discovery set.
- Field
- Luxury fragrance / France
- Built with
- Shopify
The challenge
Anomalia Paris sells fragrances with a strong point of view. A visitor may arrive through a scent story, compare full-size bottles or start with a discovery set. The store had to support each route without losing the atmosphere of the brand or making the buying decision harder than it needed to be.
The approach
I refined the existing Shopify store and customized its theme around the fragrance catalogue. My scope covered product and collection pages, landing pages for the brand's stories, sets and bundles, an email-marketing connection, multilingual settings and on-page SEO. I worked to keep the editorial presentation and the practical details of choosing a product in the same journey.
From scent to selection
Screenshots of the public store in 2026. They show today's brand and buying journey, which may have changed since my Shopify work.
A catalogue that gives each scent room
I treated the collection as more than a grid of bottles. The fragrance pages needed room for the character of each scent while keeping bottle size, price and the route to purchase clear. The live collection and product screens show how storytelling and product choice can sit side by side.
A different entrance through discovery sets
A discovery set lets someone explore the house before committing to a full-size fragrance. I worked on the presentation of sets and bundles as part of the store, with a distinct path through the catalogue rather than leaving them buried among individual bottles.
Ready for more than one audience
The work included multilingual configuration, SEO settings and an email-marketing integration. Those are part of the shopping experience too: visitors need to find the right page, read it in their language and have a clear way to stay in touch with the brand. The current public site offers several languages and regional shopping routes.
About these images
These are screenshots of the live public store taken in 2026. They illustrate the current product and editorial context, which may have evolved since my Shopify work. The brand's photography and visual identity are not presented as my own creations.
The outcome
Theme refinement, fragrance catalogue, collection and story pages, sets and bundles.
Email-marketing integration, multilingual configuration and on-page SEO settings.
Details of Anomalia Paris
What did I change in the Anomalia Paris Shopify store?
I refined the existing theme and worked on fragrance and collection pages, brand-story landings, sets and bundles, email marketing, multilingual settings and on-page SEO.
Do these images show my original design?
No. They are screenshots of the public store in 2026. The brand credits its photographers separately, and the site may have changed since my Shopify work.
