56th Parallel
a travel catalogue built around different ways to explore
I like offering several starts to a travel search: a visitor may know the destination, the trip style or neither.
- Field
- Travel / Australia
- Built with
- WordPress / JavaScript
- Project year
- 2021
The challenge
The Australian travel agency needed to help an international audience navigate its historical catalogue of trips to Russia. Visitors might arrive with a destination in mind or only a preferred travel style, and needed supporting information before making an enquiry.
The approach
The WordPress travel website has a structured tour catalogue and several ways to reach the offer. The case documents the project delivered in 2021 and does not represent current travel availability or advice.
The project, in detail
The images show the interface and its context. Captions distinguish project archives from current-site views.
Destination and travel style work together
The catalogue combines geographical filters with trip types. Tour listings present the relevant dates and prices from the site’s data, while a currency switch changes displayed tour prices. A custom-tour route supports travellers whose plans do not fit a listed itinerary.
Planning information alongside the offer
Dedicated navigation leads to travel-planning material and brochures. This places practical context near the catalogue rather than leaving visitors to assemble it from unrelated pages. Responsive layouts carry the discovery and enquiry flow across devices.
The outcome
Filterable tour catalogue with currency selection
Tailored-tour route and connected planning content
Details of 56th Parallel
What kind of website work was this?
Travel discovery offered several starting points, whether a visitor knew the destination, the trip style or neither.
