WoolBerries
an online shop for a detailed, colourful assortment
I judge the yarn catalogue by the properties buyers compare, without letting filters flatten colour and product photography.
- Field
- Yarn and craft retail
- Built with
- WordPress / WooCommerce / JavaScript
- Project year
- 2021
The challenge
Yarn buyers compare more than product names: composition, colour and intended use all influence a choice. WoolBerries needed to organise a growing assortment for retail and wholesale customers, while making it possible to collect options before committing to an order.
The approach
The WordPress and WooCommerce store pairs a modular homepage with a structured catalogue. The visual presentation gives product imagery room, while category navigation and filtering provide a more precise route through the range.
The project, in detail
The images show the interface and its context. Captions distinguish project archives from current-site views.
Finding a material for the project
Catalogue filters help visitors narrow the selection using product characteristics. This supports shoppers who know what they want as well as those comparing materials for a new piece of work.
A saved selection for a later visit
A wishlist preserves products a customer may want to revisit. Responsive layouts keep the catalogue and shopping controls usable on smaller screens, connecting exploration and purchase without requiring every decision to happen in one session.
The outcome
Structured WooCommerce craft catalogue
Product filters and saved favourites
Details of WoolBerries
What part of commerce did this involve?
The yarn catalogue kept colour and product photography prominent while buyers compared practical attributes.
