COLLAR
a platform for an international partner network
I see a product-site problem beyond translation: distributors need stable paths through brands and catalogues, while editors need flexible page building.
- Field
- Pet products
- Built with
- WordPress / PHP / JavaScript
- Project year
- 2022
The challenge
COLLAR needed a clearer way to communicate with distributors and other partners across several markets. Product ranges, brands, company updates and a growing catalogue had to work together. Just as important, the marketing team needed to create new pages without sending every layout change back to developers.
The approach
I worked with collaborators on a WordPress frontend and backend built around reusable Gutenberg blocks. English, Ukrainian and Russian editions have their own URL structures. The result brings product information, editorial content and partner enquiries into a single website while leaving everyday publishing in the client’s hands.
The project, in detail
The images show the interface and its context. Captions distinguish project archives from current-site views.
A page builder shaped around the catalogue
Custom blocks let editors assemble brand, category and campaign pages from consistent components. This gives the team room to vary a page without losing the design system. The handover also included administration guidance and support as the client began publishing its own content.
Editorial structure and connected enquiries
The blog gained an automatically generated table of contents, article ratings, view counts, FAQs and author pages. Structured data covers relevant content types. Enquiry forms use the client’s Bitrix24 embed, styled to match the site; the delivered integration is an embedded-form workflow rather than a custom CRM API.
The outcome
Three language editions with independent URLs
Editable page blocks and connected Bitrix24 enquiry forms
Details of COLLAR
How could COLLAR publish pages without a developer?
Reusable Gutenberg blocks let its team assemble brand, category and campaign pages within a consistent design system.
Was Bitrix24 connected through a custom API?
No. The project used styled embedded Bitrix24 enquiry forms; it does not claim a custom CRM API integration.
